The way the appointment reminder computers work is they are listening for noise and silence. This is the indicator which determines whether we are speaking to a person or an answering machine. Most people will answer their phone and say “hello”. This is short and the computer understands that most likely it is a person. With and answering machine, usually the message is “hello, you have reached…, the computer has to wait longer for the silence and therefore deducts that this is an answering machine.
Our capture rate for answering machines and individuals is very good. However, the computers can be fooled. For example, if someone answers the phone and there is a lot of background noise (kids, TV, etc.) this may sometimes fool the computer into thinking it is talking with an answering machine and it is waiting for silence. If the computer deducts that this is an answering machine it will leave the message twice without leaving response options.
On the other hand, sometimes an answering machine will answer and say hello and pause before the outgoing message starts. This fools the computer into thinking there is a live person on the phone and thus the reminder message will start early. To solve this problem, our computers are programmed to repeat the message on an answering machine or if a response option is not pressed. As a result, you should rarely hear that someone did not hear the whole message even though it may have started early (will repeat itself). Although the computer systems are not fool-proof, the percentage that they incorrectly answer a call is less than 1%.
May 31st, 2007
1. Community Acknowledgment: Simply put –the less your presence in the community the less your business with the community. There are many ways to make your name known in the community. Join your local chamber of commerce. Also, join a community service group (i.e. Lions, Elks, Rotary, etc.). People tend to do more business with people they are familiar with. Give more people a reason to know you; it will increase your business!
2. Expanding Online: Make pertinent information about your medical practice easily accessible for your patients by creating a website for it. More and more people rely on the internet for researching doctors and medical practices. A website would allow your patients to learn more about your medical practice and learn more about a variety of different services that your medical practice offers. Also, it will make it easier for them to share information about your medical practice with friends and family.
3. News Letters: If you do not already send out news letters for your medical practice then you should certainly consider doing so. News letters are great for several reasons. The most important advantage of mailing out newsletters to your patients is contact. They allow you to stay in constant contact with your patients and create a sense of caring for your patients that will in turn help gain their loyalty.
4. Paid Advertising: This is the unthinkable for many and even thought of as tacky for some medical practices. However, paid advertising should be considered for every practice. Paid advertising can be done in a very tasteful manner and can bring in additional revenue if done properly. It allows you to reach the majority of your target patient group. Statistics show that a television is on for at least seven hours in the average United States home. Seize the opportunity!
5. Articles: Identify the magazines, newsletters, and web sites that serve your target patient group. Then write articles and submit them for publication to these various news outlets. The people who read these will be more attentive and interested in what you have to say. This will help in spreading your practice name and what it has to offer. Also, make sure your patients and prospects know of your achievements and benchmarks by placing acknowledgments and congratulations in the local newspaper and definitely in your newsletter.
6. Physician Recognition: Would you prefer to go to a physician whom is not known for his great patient care or a physician who has been publicly recognized for his high quality of care and practice standards? Obviously you would go to the physician that is known for great patient care. Patients prefer to go to someone they think will take better care of them. So, show everyone that you will take great care of them! One way to obtain such recognition is through physician quality recognition programs like the National Committee for Quality Assurance (NCQA) and the Texas Council on Cardiovascular Disease and Stroke. This would be a great promotional item for your practice in all aspects of your marketing campaign.
7. Networking: It can be a hassle some times but it is a great way to obtain high references. Other physicians and nurses will not refer patients to a practice that they do not know well or a practice that keeps to itself. So, develop and maintain business relationships with physicians and nurses in hospitals and other clinics. Your practice should benefit greatly from it.
May 29th, 2007
